In an article appearing on imediaconnection.com, Nada Stirratt stated that consumers are thrilled to be able to receive a freebie such as a sample or coupon. Therefore, many businesses should consider using promotional marketing to increase their customer list.
For example, a 2005 JupiterResearch study showed that the top reasons for making a purchase after viewing or receiving a marketing ad or email were the mention of sale prices and free shipping.
Stirratt pointed out that the increase in customers and results in sales and loyalty to your business. She went on to discuss ways in which a business can use promotional marketing such as coupons for visiting a website or using instant win games. For a full text of the article, visit Imediaconnection.
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